Episode 37

full
Published on:

8th Apr 2026

Where’s the line between pushing people and being an a*hole?

Where’s the line between pushing people to do their best work… and just being an asshole?

It’s a question that comes up a lot in high-performance environments especially in hard tech, where the stakes are high and the margin for error is small.

Because in industries like space, defense, and advanced engineering, “good enough” isn’t good enough. The standards are high for a reason. But how you enforce those standards? That’s where things get complicated.

In this episode, Matt Gjertsen from Better Every Day Studios is joined by Brian Mejeur from AdAstra Talent Advisors and Justus Kilian from Space Capital to talk through that tension.

We get into what actually drives people to perform at their best and why simply pushing harder isn’t always the answer.

We get into the difference between attacking the problem versus attacking the person, why self-motivation matters more than external pressure, and how culture shapes where that “line” actually sits.

We talk about the reality that not everyone is motivated the same way. Some people thrive in intense, high-pressure environments. Others shut down completely. And if it’s not clear upfront, that creates real problems in hiring, retention, and performance.

If you’re leading a team or working in one, this episode is a thoughtful look at how to balance high standards with respect, and how to build a culture that pushes people without breaking them.

Episode Highlights

[00:00] Why high standards matter more in hard tech

[01:43] The fine line between pushing performance and crossing it

[04:04] Why people only work hard when they’re bought into the mission

[05:21] Self-motivation vs. forced motivation

[08:09] Personal vs. problem-focused feedback

[10:06] What happens when leaders go too far

[12:00] The “asshole tax” of doing big, disruptive things

[14:04] Why the line moves depending on context

[15:00] The real job of a manager: driving performance, not venting

Episode Takeaways

  • High standards are necessary in hard tech, but how you enforce them matters just as much.
  • People are more motivated by mission and belief than by pressure alone.
  • Great leaders focus criticism on the problem not the person.
  • Self-motivation (“batteries included”) is one of the most important traits in high performers.
  • Culture clarity is critical people need to know what they’re signing up for.
  • Intensity can drive performance, but only in high-trust environments.
  • The line between pushing and going too far isn’t fixed it moves based on trust, consistency, and alignment.

Subscribe to VHTB for more insights on the talent, culture, and finance sides of space startups.

Resources & Links

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About the Podcast

A VC, a Headhunter, and a Trainer Walk into a Bar
VHTB is your guide to the talent, culture, and capital forces shaping the hard tech startup ecosystem. Each episode, hosts Justus Kilian of Space Capital, Seyka, and Brian Mejeur of AdAstra Talent Advisors, and Matt Gjertsen of Better Every Day Studios bring stories and lessons from the front lines of building and backing some of the most innovative companies on the planet.

About your hosts

Brian Mejeur

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Founder, CTO/COO, Advisor | Space, Clean Tech & Defense Talent Expert | Ex-SpaceX Engineer | Husband | Dad

Brian is one of the founders of AdAstra Talent Advisors where he functions as CTO and COO while partnering with leading early stage startups in Space, Defense, and Clean Tech.

Having spanned 7 years at SpaceX, a stint at an early stage startup, and holding BS & MS degrees in Aerospace Engineering, Brian’s experience in the trenches as an engineer and in operations allows him to relate first hand to the talent and hiring needs of AdAstra's clients.

Seyka Mejeur

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Founder, CEO, Advisor | Space, Clean Tech & Defense Talent Expert | Pilot | Wife | Mom
(titles not in order of importance)

Relentlessly resourceful and unusually optimistic, Seyka is deeply involved with world-changing startups. As a founder and CEO of AdAstra Talent Advisors, she builds thriving teams in NewSpace, Clean Tech, and Defense - empowering innovation that future generations depend on.

With a passion for relationships and a belief in the power of empowered teams, she helps visionary leaders turn bold ideas into reality.

Justus Kilian

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Justus is a Partner at Space Capital, a seed-stage venture firm investing in space-based infrastructure and their applications. Portfolio companies include SpaceX, Impulse Space, Varda, and Xona. He is active on multiple portfolio company boards and manages the firm’s recruiting platform, Space Talent. Before his current roles, Justus worked at Acumen, a $250M early-stage venture firm investing across East Africa and South Asia supporting over 50 companies through growth, turnaround, and exit.

Matthew Gjertsen

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Matt Gjertsen is the founder of Better Every Day Studios, a leadership development company that focuses on turning great engineers into great managers. Prior to starting his own company, Matt spent five years as the head of Training & Development at SpaceX, and 10 years training future military leaders as an Instructor Pilot in the U.S. Air Force. He and his team are on a mission to help train better managers that build better companies, to create a better world.