When does a company need to start thinking about culture?

In this episode of VHTB, the discussion highlights the critical importance of establishing company culture early in the life cycle of space startups. The conversation highlights how culture is shaped from the inception of the organization and emphasizes that it is defined, whether intentionally or not, by the actions and values of the founders and early hires. Topics include the impact of culture on recruiting, retention, and investor relations, as well as the risks of neglecting cultural considerations. The episode offers insights on the motivations behind founding a company, navigating conflict, and decision-making processes, underscoring the necessity for founders to be intentional and clear about their cultural vision from the very beginning to ensure alignment and long-term success.