Episode 18

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Published on:

25th Sep 2025

How do you fundraise strategically as a new start-up?

Mastering the Fundraising Process for Space Startups

In this episode of VHTB, Justus Kilian from Space Capital is joined by Matt Gjertsen from Better Everyday Studios and Brian Mejeur from AdAstra Talent Advisors to discuss the disciplined approach to the fundraising process for early-stage space startups. The conversation covers key tactics and timelines, from beginning preparation nine months in advance to officially launching the fundraising process. The importance of setting milestones, building key relationships, and creating urgency and scarcity in the round is emphasized. Additionally, they delve into best practices for legal and financial preparations, effective outreach strategies, and safeguarding against potential pitfalls in the VC landscape.

00:00 Introduction to the Space Startup Ecosystem

00:28 The Fundraising Process: An Overview

01:28 Nine Months Before Fundraising: Preparation Phase

08:13 Six Months Before Fundraising: Building Relationships

11:58 Three Months Before Fundraising: Pitching and Feedback

13:03 Formal Fundraising: The Final Push

14:01 Closing the Round: Legal and Negotiation Tips

16:54 Best Practices and Red Flags in Fundraising

20:19 Conclusion and Key Takeaways

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About the Podcast

A VC, a Headhunter, and a Trainer Walk into a Bar

VHTB is your guide to the talent, culture, and finance side of the space start-up ecosystem. Each episode, hosts Matt Gjertsen from Better Every Day Studios, Seyka & Brian Mejeur of AdAstra Talent Advisors, and Justus Kilian of Space Capital will share stories and insights from their experiences working with some of the most innovative companies on the planet.

About your hosts

Brian Mejeur

Founder, CTO/COO, Advisor | Space, Clean Tech & Defense Talent Expert | Ex-SpaceX Engineer | Husband | Dad

Brian is one of the founders of AdAstra Talent Advisors where he functions as CTO and COO while partnering with leading early stage startups in Space, Defense, and Clean Tech.

Having spanned 7 years at SpaceX, a stint at an early stage startup, and holding BS & MS degrees in Aerospace Engineering, Brian’s experience in the trenches as an engineer and in operations allows him to relate first hand to the talent and hiring needs of AdAstra's clients.

Seyka Mejeur

Founder, CEO, Advisor | Space, Clean Tech & Defense Talent Expert | Pilot | Wife | Mom
(titles not in order of importance)

Relentlessly resourceful and unusually optimistic, Seyka is deeply involved with world-changing startups. As a founder and CEO of AdAstra Talent Advisors, she builds thriving teams in NewSpace, Clean Tech, and Defense - empowering innovation that future generations depend on.

With a passion for relationships and a belief in the power of empowered teams, she helps visionary leaders turn bold ideas into reality.

Justus Kilian

Justus is a Partner at Space Capital, a seed-stage venture firm investing in space-based infrastructure and their applications. Portfolio companies include SpaceX, Impulse Space, Varda, and Xona. He is active on multiple portfolio company boards and manages the firm’s recruiting platform, Space Talent. Before his current roles, Justus worked at Acumen, a $250M early-stage venture firm investing across East Africa and South Asia supporting over 50 companies through growth, turnaround, and exit.

Matthew Gjertsen

Matt Gjertsen is the founder of Better Every Day Studios, a leadership development company that focuses on turning great engineers into great managers. Prior to starting his own company, Matt spent five years as the head of Training & Development at SpaceX, and 10 years training future military leaders as an Instructor Pilot in the U.S. Air Force. He and his team are on a mission to help train better managers that build better companies, to create a better world.